Articles and tips, specifically related to your Curacao business
If you have a fanpage, you should be seeing the reach below the posts on your fanpage. The reach is the number of unique people who have seen the post.
As you probably already know, not all your fans see your posts. Some people only check facebook a few times a week, your posts could be blocked, or maybe Facebook doesn’t regard it as a Top Story and sometimes doesn’t even show it on your fan’s timeline. In general a post reaches around 15% of your total followers. So Facebook now offers the PAID feature to show your promoted post to a larger number of your fans, which is very smart.
Strangely enough, Facebook has the power to give your post less reach and when they do this more and more, they obviously create more urgency for businesses to start paying for it. Of course it is cheap to reach 700 people for $5, but didn’t you already pay for those followers with costly advertising campaigns and hard work? But… it is what it is and also Facebook evolves and earn money.
My advice: make your posts really worthy for your followers so that they interact well with it (like, share, comment). That way, your reach will go up significantly. If your post worked really well, that’s a sign for me to get even more reach through paid advertising. The money will be well spend!
Also, if you have something really important you need to get out there to all of your fans, do it as it’s still cheap compared to other traditional methods. Remember: test it!
The amount of extra people reached for a certain amount ($) is different for each fanpage
You have the possibility to reach people who are not yet following you, which gives you a wider audience and another chance to get some new people to follow you.
- Sebastiaan Opschoor
Mobile is growing fast and yes, also on Curacao. However, at this point Curacao phone providers still fall short on mobile Internet speeds. This will change in the near future and usage will grow very fast.
Why go mobile?
Already now most Curacao sites have approximately 5-15% mobile browsing. Expect this to grow for some sites to >25%. This means you should seriously start thinking about a mobile version of your website. Why?
- The design can be much more user friendly: think of bigger buttons, bigger text etc.
- Reduce site load speed (reduce images, animation etc.)
- Only provide useful ‘on the street’ information
- Focus on other call to action: call directly, like on Facebook etc.
Small budgets: get creative!
Now the biggest challenge for a lot of companies on Curacao is: how do I keep up with these global innovations, which are adopted by consumers locally and cost way too much money? Well: keep it simple, be creative, focus on the important stuff and use cheap tools, which are definitely out there on the Internet.
Google recognizes the huge importance of mobile and to serve their customers better (the searchers), they need more mobile friendly sites. So they initiated this cool project: Howtogomo.com
Google teamed up with Dudamobile to bring you easy to make mobile friendly websites. On top of that, they give you one year hosting for free!
Of course I wanted to try it and put my own site to the test. For my company, I though it would be best to really reduce the information on the mobile site. I want to talk personally to potential clients as fast as I can and since they are already on a mobile phone I focused on:
- Quick client overview
- Short introduction
- Easy contact
Of course it is possible to work with a lot more pages, but you don’t have to. The user interface worked pretty intuitively and with some basic html knowledge I had set up my mobile site in about 2,5 hours. You can change everything: from color, icon, images, to text and new cool preset buttons (drag ‘n drop). When I was done, I send an email to my hosting manager (Alexander @Spin) and he redirected the name servers for me and voila: it worked! I had to change some small things and you can also do that anytime from within the interface.
I know, not everybody has the html knowledge or the time to do this. But… you have the possibility to discuss this new software with your web designer and see where you can get a cool mobile version for a lot less money than you thought.
Check out mine on http://m.marketingcuracao.com or just go to http://www.marketingcuracao.com on your mobile phone. If you have any questions, just click on the ‘call-button’.
- Sebastiaan Opschoor (contact or follow)